Grippy When Wet

This project was created as a direct mail piece for top sales prospects, highlighting SR Max’s industry-leading slip-resistant outsoles. I designed both the postcard and the packaging to reinforce the brand’s focus on safety and performance. The playful “Grippy When Wet” headline ties directly to the product’s exceptional traction, while the custom “Caution: Wet Floor” box sticker adds a clever, cohesive touch that enhances the unboxing experience.