Consider the comfort game raised.

For the Hytest Endeavor ft. HySpring™ launch at Saf-Gard, I ideated a concept that paired the boot’s lightweight, athletic comfort with the gritty, industrial feel of the brand. The core design pairs a boot floating mid-stride with a perforated-metal texture, a rust-orange gradient, and a cog-shaped motif that echoes the hex-lug outsole.

Working with our copywriter, I developed the concept into a cohesive system of email, social, and website graphics, adapting the layout and spec callouts for each channel while keeping the “Consider the comfort game raised” message consistent. The result is a campaign that makes safety footwear feel like performance gear without losing its rugged identity.